Do you know that, “the average open rate for welcome emails is a whopping 50 percent making them 86 percent more effective than email newsletters?”  Every e-commerce retailer sends a welcome email nowadays, and it’s the most popular forms of triggered emails. So, even if you haven’t chalked out your complete email marketing plan yet, chances are, you’re at least sending email to your customer base. A welcome is the first step towards building a long-term customer relationship. But, just sending a plain welcome email won’t motivate your subscribers to move down the funnel. You need to implement a multi-step…

This story continues at The Next Web
Source: The Next Web


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