Tech Columnist MICHAEL MOORE published an article on the Nokia 3310.
REFRESHED retro handset looks set to enjoy huge success, with the Nokia 3310 outperforming many other top devices when it comes to pre-orders.
The Nokia 3310 is shaping up to be one of the smartphone surprises of the year.
THE REFRESHED EDITION OF THE RETRO HANDSET WAS UNVEILED AT MOBILE WORLD CONGRESS
The refreshed edition of the retro handset was unveiled at Mobile World Congress last month and has surprisingly set the technology world alight.
Despite still not having a UK release date or price (although Nokia has said it will go on sale for €49 on the continent, interest remains incredibly high for the device.
So high, in fact, that it is out-performing some of the most impressive high-end smartphones revealed at MWC.
That’s according to data from Carphone Warehouse, which for the moment has the UK exclusive on selling the Nokia 3310.
The firm says that the Nokia 3310 has seen ten times more pre-registration interest than any of the other flagship devices revealed this year – and every other year.
Carphone Warehouse’s Andrew Wilson said that there had been, “an astonishing groundswell of interest in the Nokia 3310” following its unveiling.
THE LATENT NOSTALGIA FOR THE 3310 IS BACKED UP A BY PRACTICAL FUNCTIONALITY
“The latent nostalgia for the 3310 is backed up by a practical functionality which makes it the perfect device for a wide variety of people,” he added.
“As an affordable and robust product, with a legendary battery life, we are expecting many customers to see this as the ideal secondary handset, and perfectly suited to moments like festivals and travelling, where reliable simplicity is at a premium.”
Customers looking to get their hands on the Nokia 3310 can register their interest here
The news comes as new research revealed this week also backed up predictions that the Nokia 3310 will be one of the biggest launches of 2017.
Data from search experts Hitwise found that searches for the Nokia brand increased near on fourfold during the week of Mobile World Congress.
This helped the device take nearly 14 per cent of all mobile-related search queries online, placing the Nokia 3310 behind only Samsung.
But that’s not all, as new data has also shown that the Nokia 3310 is inspiring somewhat of a retro revival when it comes to classic smartphones.
Research from eBay has found that the nearly 5,000 units of the original Nokia 3310 have been sold on the site in the last three months in the UK – that’s more than two per minute.
Don’t worry if you haven’t managed to snap one up so far, though, as there are still more than 2,500 Nokia 3310 listings on eBay now.