December 1st is World AIDS Day. To help build awareness and raise money for AIDS treatment, care and prevention programs, nonprofit group (RED) is partnering with Snapchat for a new geofilter that will raise $3 for every snap sent on Tuesday. The donation will come from the Bill and Melinda Gates Foundation, and the filter will go live at midnight PT for the following 24 hours. The three (RED) filters feature words like “World AIDS Day” and “Join the fight.” The Gates Foundation will donate up to $3 million, which should be an easy figure for Snapchat users to collectively reach. In addition to Snapchat, the…

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Source: The Next Web


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