On a busy day I’ll receive more than a hundred newsletters. On a slow day that number is around 30. I know this because a few weeks ago I set up a filter in Gmail to file all emails containing the word ‘Unsubscribe’ into one sub-folder. Once a day I browse through it and fish out the false positives. I’m left with an archive of newsletters, which makes it painfully clear that this is becoming a problem. Newsletters are hot right now and can be very useful. We send out a fair bunch of them ourselves. When managed well, a…

This story continues at The Next Web
Source: The Next Web


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