Between sourcing vehicles, securing an appropriate location and actually filming them, car commercials can be pretty expensive and labor-intensive to shoot. Creative agency The Mill, which has worked with automakers like BMW, Honda and Chevy, aims to make it easier to create content for car ads with the Blackbird, a vehicle with a customizable chassis that can be filmed more easily on location and replaced with CGI versions of actual cars. To mimic just about any production model in existence, the Blackbird’s wheelbase can be adjusted by up to four feet and and its wheels and suspension can be switched…

This story continues at The Next Web
Source: The Next Web


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