What was Google before? To most people it was a ‘search’ company. It is the name that became a verb. I’ll just Google that for you. No one else owns or owned search. Bing is a noise your iPhone makes. Ask Jeeves is now back to being a phrase you just find in P.G. Wodehouse books. Google needed to make the change and split the most ambitious tentacles of the sprawling squid off, to put them into their own petri dishes and allow them to grow independently. Creating ‘Google’ became a word too small to contain Brin and Page’s ambition…

This story continues at The Next Web
Source: The Next Web


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