We have 1.67 million followers on Twitter. But sometimes I miss the days when we only had a hundred thousand followers. Back then, when we had only that many followers, we’d get about 10,000 clicks on every link we shared – within minutes. We still get a fair amount of traffic via Twitter, but the numbers are a lot lower. Follower numbers keep growing, but engagement keeps declining. Sometimes we even see more retweets than visitors, which means people retweet links to articles they themselves aren’t reading. This is not news. Lots of publishers, writers and marketers, as well as regular…

This story continues at The Next Web
Source: The Next Web


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